Volkswagen's marketing department first started putting a “BlueMOTION” badge on every fuel-sipping TDI model that was specifically designed to. or whatever you want to call them (read BMW, Mercedes-Benz and Volkswagen) to implement distinct fuel-saving measures using available technologies on some of their cars. The boys in Wolfsburg were the first of the “Big Three”, “Three Musketeers”, “Three Stooges”, “Three Little Pigs”. The “blue” part in it also echoes part of the name given by Volkswagen to its current TDI models equipped with special fuel-saving technologies. was the chorus to a catchy/crappy song by an obscure European band called Eiffel 65.
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